The Advertisement For The Popular Breakfast Cereal Cheerios

Racism is seen from a negative point of view by many consumers. They assume that anytime multiple races are present in a situation, it will always cause injuries or even death. One exception to this, however, is an advertisement for the popular breakfast cereal Cheerios. In this advertisement, an interracial family is seen together living in the same household. Some people may think that this detracts from the message the advertisement is trying to send, but I believe it actually does the exact opposite, and that it actually sheds a little bit of light on this horrible situation. The advertisement created by Cheerios is an effective advertisement because it draws in the attention of every consumer that views it. This Cheerios†¦show more content†¦This part of the advertisement shows that Cheerios has the knowledge about their consumers and that they want to see scientific proof to satisfy their curiosity about Cheerios healthy benefits. Cheerios ultimately satisfies their curiosity by making it very visible on the box. This scene is included to make people feel comfortable about buying Cheerios as a result of its health benefits being listed right on the box. After this scene takes place, the girl then goes into the living room where her father is sleeping and pours Cheerios on top of him where his heart is located. This shows that she cares about her father’s health, and that she has the need to nurture her father, which is apparent from her maternal instinct of caring for others. This shows people that people will come together and will really care for one another while eating Cheerios. Along with showing basic needs of consumers, this advertisement also displays many design techniques that help make it more appealing to consumers. Throughout the entire advertisement, the lighting in the rooms are set according to what is happening in them. In the beginning, the advertisement starts out in the kitchen, and is lit by natural, bright sunlight because it will make the consumers feel happy because of the bright light. At the end, the father wakes up in the slightly darker, but not totally dark room, which shows that he is acting naturally by needing to sleep in someShow MoreRelatedProduct And Packaging Of Cheerios2567 Words   |  11 Pagesemphasizes that Cheerios is a quality and nutritious cereal through its product and packaging. Cheerios remains a healthy and tasty breakfast option for all ages. Cheerios is considered a convenience product, where the consumer does not spend much effort to evaluate prior to purchase. Cheerios has significantly less calories, fat, and carbohydrates than the average cereal according to CalorieKing which compares foods based on their nutritional facts. 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